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McDonald's franchisees feel specialty-coffee strain
November 18, 2007
Chicago Tribune: As McDonald's tries to cash in on the fast-growing specialty coffee market, the chain is already finding itself at odds with the unlikeliest of groups: Its own franchise owners.
Store owners are balking at the plan's estimated $100,000 price tag to cover renovations and initial new equipment. And many are concerned that little customer interest in McMochas means it will could take years to recoup their investment, even on the famously high-margin coffee drinks.
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