Marketing

McDonald's Future 22 campaign spotlights young Black gamechangers

Provided

February 4, 2022

McDonald's has launched Future 22, a creative campaign that celebrates the work of 22 young, gifted and Black leaders whose passion and talent are creating meaningful change in communities across the country. The integrated campaign starts today and will run through summer, featuring TV and radio spots voiced over by award-winning actress, singer and entertainer, Keke Palmer, according to a press release.

From a bold preservationist of Black American Sign Language to a multi-faceted tutor for underserved children who is also a McDonald's Crew Leader, and an award-winning filmmaker whose keen eye for storytelling helped create the Future 22 TV spot, the Future 22 are a group of visionary gamechangers shattering ceilings to create a better future.

Future 22 stories will be released through June, underscoring that Black history deserves to be celebrated beyond February, which is designated at Black History Month. Burrell Communications brought the campaign to life.

"The Future 22 is a group of young leaders whose commitment to community inspired this campaign. We couldn't be more excited to celebrate them as they strive to make the world better, one community at a time," Elizabeth Campbell, senior director of cultural engagement, said in the release. "Through this campaign, we hope to inspire others to use their talent and passions to blaze trails and make a meaningful and positive mark on this world."

"I am thrilled to work with McDonald's to honor these heroic young people who are doing extraordinary things in their communities," Palmer said in the release. "They are standing on the shoulders of the giants who stood before them to chart dynamic, new paths and I am excited to let the world know about them and their causes."