McDonald's gearing up for Shrek promo
May 8, 2007
OAK BROOK, Ill. — McDonald's is launching a promotion tied with the release of the movie "Shrek The Third", which will include Shrek Happy Meal toys created in eight languages, an online community dedicated to kids as well as the company's single biggest promotion of fruit, vegetables and milk.
The promotion will begin at participating McDonald's restaurants May 11.
In the United States, the campaign will showcase a variety of food choices including Premium Salads, Premium Chicken Sandwiches, fun desserts and a Happy Meal featuring Chicken McNuggets made with white meat, Apple Dippers (fresh, peeled apple slices with optional low-fat caramel dipping sauce), and low-fat white or chocolate Milk Jugs served in child-friendly containers with Shrek packaging.
Participating McDonald's restaurants also will offer limited-edition Shrek Arch Cards featuring four Shrek characters, as well as four collector's glasses. Each 16 oz. collector's glass features a main Shrek character with a scene from "Shrek the Third" and will be available with any food purchase, while supplies last, at the recommended retail price of $1.99.
