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McDonald's global comps rise in February
March 10, 2008
OAK BROOK, Ill. — McDonald's Corporation recently announced that global same-store sales rose 11.7 percent for February and 8.6 percent for the year-to-date. Systemwide sales for McDonald's worldwide restaurants increased 19.9 percent in February, or 13.2 percent in constant currencies. McDonald's February sales results reflect strong performance across each business segment, as well as a benefit of about 4 percentage points from an extra day due to leap year.
February comps increased 8.3 percent in the U.S. as McDonald's breakfast, Premium Roast Coffee and everyday value offerings continue to fuel performance.
In Europe, strong results in the U.K., France, Germany and Russia drove comp sales up 15.4 percent for the month. Europe's combination of premium beef and chicken menu selections, balanced with everyday affordability, continues to drive results.
In Asia/Pacific, Middle East and Africa, February comp sales increased 10.9 percent. Strong results in Australia, China, Japan and other markets drove the segment's overall performance with locally relevant and affordable menu choices throughout the day.
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