News

McDonald's global sales down 0.6%

McDonald's Corporation announced today that global comparable sales decreased 0.6 percent in April.

May 8, 2015

McDonald's Corporation announced today that global comparable sales decreased 0.6 percent in April. Performance by segment showed:

• U.S. down 2.3 percent
• Europe up 1.0 percent
• Asia/Pacific, Middle East and Africa (APMEA) down 3.8 percent

"Earlier this week, we announced the initial steps in McDonald's business turnaround plan," said President and Chief Executive Officer Steve Easterbrook, in an announcement."We are moving quickly to deliver a better experience to our customers and to realize our vision to become a modern, progressive burger company. While our current performance reflects the significant work ahead, I am confident that we've taken the first critical steps toward positioning the company for long-term profitable growth."

In April, U.S. comparable sales declined 2.3 percent, attributed to ongoing competitive activity and negative customer traffic. McDonald's U.S. is leveraging its decentralized operating structure, simplified menu and consumer insights in an effort to improve sales.

Europe's comparable sales rose 1.0 percent in April, with solid U.K. and Germany sales partly offset by negative performance in France and Russia, the company said. McDonald's Europe continues to enhance its popular promotional menu options and build on value, breakfast and family business to improve performance.

In APMEA, comparable sales decreased 3.8 percent in April, with challenges in Japan partly offset by strong results in Australia and other markets. Strengthening McDonald's quality and value perceptions remains a top priority for APMEA.

Strong comparable sales in McDonald's Other Countries & Corporate segment, which includes Latin America and Canada, contributed positively global comparable sales performance for the month.

Systemwide sales for April decreased 8.8 percent, or increased 1.5 percent in constant currencies.

McDonald's Annual Shareholders' Meeting will be webcast live on May 21, 2015 at 9:00 a.m. (Central Time) on www.investor.mcdonalds.com, the company said in the announcement.