Marketing

McDonald's Happy Meals encourage children to share

Photo: McDonald's

November 15, 2024

McDonald's latest Happy Meals, launching Nov. 26, are encouraging children to share. Kids get two Pet Simulator toys, one to keep and one to gift, according to a press release.

Kids can also make the 18 different Pet Simulator toys their own using holiday-inspired sticker sheets included within each Happy Meal.

"We hope this special Happy Meal inspires kids to share during this season of giving. Sharing is such a big part of the McDonald's ethos — whether it's sharing your fries, your McNuggets or a McFlurry — and now we're giving our youngest fans the opportunity to do that with their Happy Meal, too. This meal has two toys— one for you, and one for you to gift," Jennifer "JJ" Healan, McDonald's VP, U.S. marketing, brand content and culture, said in the press release. "Whether they choose to gift their extra toy to a family member, make a friend smile or show kindness to a neighbor, it's all about helping kids feel the joy of giving this holiday season."

Pet Simulator launched on Roblox in 2018 and now is a series of games created by BIG Games where players collect coins and gems to unlock powerful pets, and has generated 11.6 billion plays across all the games to date.

McDonald's operates approximately 13,500 U.S. restaurants.