News

McDonald's has 100th consecutive month of positive sales

September 8, 2011

McDonald's Corporation has announced global comparable sales growth of 3.5 percent in August.

That includes a 3.9-percent increase in the United States, and a 2.7-percent increase in Europe. Comparable sales in the Asia/Pacific, Middle East and Africa (APMEA) market were down 0.3 percent.

"August marks our 100th consecutive month of global comparable sales growth, demonstrating the ongoing customer appeal of McDonald's great tasting food, offered at an outstanding value in our modern and convenient restaurants," said McDonald's CEO Jim Skinner.

Positive results in the U.S. were driven by the growing popularity of the McCafe beverage line-up, McDonald's breakfast, including Fruit & Maple Oatmeal, and the new Premium Chicken sandwiches.

In Europe, comparable sales for the month were buoyed by performance in the U.K. and Russia. Europe's premium offerings, locally-relevant food events and the ongoing benefit of modernized restaurants contributed to the results.

August comparable sales were down in the APMEA market as sales growth in China, Australia and many other markets was offset by Japan. Across the segment, value offerings, breakfast and conveniences like drive-thru and extended hours continued to deliver results.

Systemwide sales for the month increased 11.3 percent, or 5.4 percent in constant currencies.

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