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McDonald's instructs workers to both ask and tell

In an effort to curb order mistakes, McDonald's has launched a new campaign called "Ask, Ask, Tell" that calls for drive-thru employees to repeatedly verify the customer's order at the point of ordering, during payment and upon receiving their meal.

May 26, 2015

In an effort to curb order mistakes, McDonald's has launched a new campaign called "Ask, Ask, Tell" that calls for drive-thru employees to repeatedly verify the customer's order at the point of ordering, during payment and upon receiving their meal, according to CNBC.

Instead of its standard suggestive selling, crew members are encouraged to keep bags open so that customers can easily check their order. McDonald's network of restaurants plans to implement the initiative later this summer.

McDonald's earns 60 percent of its profits from drive-thru sales, but in a December investor call McDonald's U.S. President Michael Andres suggested its complex system of products hinders order speed. The company paired down its menu earlier this year, CNBC said.