Marketing

McDonald's latest meal celebrates iconic moments in film, television

Provided

August 9, 2023

McDonald's latest meal features a collection of fan-favorite menu items that have made iconic appearances in film, television and music, called the As Featured In Meal, according to a press release.

The Chicago-based burger brand's meal features a choice of 10-piece Chicken McNuggets, a Quarter Pounder with Cheese or a Big Mac Sandwich with a medium order of fries and a medium soft drink, but it will have newly branded Sweet 'N Sour Sauce inspired by McDonald's next 'as featured in' moment with Marvel Studios' "Loki" Season 2, streaming Oct. 6 on Disney+.

"It's not only our real-life fans who have a go-to order... for decades our favorite movie and TV characters have, too," Morgan Flatley, global chief marketing officer and head of new business ventures at McDonald's. "The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald's references across the world of entertainment."

McDonald's is also partnering with Palace, a London-based streetwear brand, to create a merchandise line available Aug. 14. Diners who buy the As Featured IN Meal can scan a code on the packaging to purchase the merch.

Fans who scan the Loki branded Sweet 'N Sour Sauce lid on Snapchat will unlock exclusive content from the show developed by Marvel Studios.

McDonald's operates approximately 13,500 U.S. restaurants.