McDonald's launches 'Kung Fu Panda' promo
June 4, 2008
OAK BROOK, Ill. — Celebrating the debut of McDonald's "Kung Fu Panda" Happy Meal promotion, McDonald's, DreamWorks Animation SKG Inc. and Conservation International are inviting kids and families to a one-of-a-kind "Kung Fu Panda" party.
From June 6 through July 3 at McDonald's restaurants in North America, and then rolling out across the globe, McDonald's "Kung Fu Panda" Happy Meal program features exclusive characters from DreamWorks Animation's upcoming "Kung Fu Panda" film.
McDonald's young guests will receive one of eight "Kung Fu Panda" toys with the purchase of a Happy Meal at participating McDonald's restaurants, while supplies last. The eight action characters include Po the Panda, Master Shifu, snow leopard Tai Lung and the Furious Five, Tigress, Crane, Mantis, Viper and Monkey.
Fun continues online
McDonald's continues the fun online at www.happymeal.com to encourage kids to get active and learn more about pandas and their environment. Fun panda animal facts are provided through the company's long-time alliance with Conservation International. The Web site also offers games, energetic offline activities and Kung Fu dance demonstrations.
In addition, kids can learn about pandas and how McDonald's and Conservation International have joined together to protect panda habitats. The site offers a place to see pandas in the wild via a special "panda-cam" where kids can view real pandas in their actual habitat.
McDonald's also is supporting CI projects in China that are working to protect panda habitats. The "Kung Fu Panda" Web site will be available in English on June 6 and will roll out around the world in 12 languages as the film is released throughout the year.
Marketing support
The McDonald's Happy Meal "Kung Fu Panda" commercial, produced by Leo Burnett, features two child Kung Fu experts vying for the last Chicken McNugget left from a Happy Meal. The children worked with Master Yuen, a Kung Fu expert who trained under the same trainer as actor and Kung Fu Master Jackie Chan, to create the commercial. The commercial is available in 23 languages.
