Operations
McDonald's launches McValue platform
January 7, 2025
McDonald's has launched its McValue menu featuring savings all day, every day, according to a press release.
The menu includes Buy One, Add One for $1 offerings; the brand's signature $5 Meal Deal released last year, local offers and in-app deals.
In addition, John Cena has partnered with McDonald's, and the brand is rolling out $3 million in promos to advertise its McValue menu.
"I always talk about 'earning my sunset' and there's nothing like heading to McDonald's after completely crushing your day," Cena said in the release. "I'll admit — it's tough to choose between some of my favorites sometimes, but now I don't have to. The fact that fans can mix and match with the new McValue menu to get great deals on the food they love is going to be an absolute game-changer."
McDonald's operates approximately 13,500 U.S. restaurants.
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