McDonald's launches Star Wars Happy Meal
August 13, 2008
OAK BROOK, Ill. — McDonald's has announced a partnership with Lucasfilm Ltd. on the creation of a Happy Meal program highlighting Star Wars: The Clone Wars. The themed Happy Meals will be available Aug. 15 through Sept. 11.
Based on the theatrical release, the Happy Meal features a collection of 18 bobble-head toys designed exclusively for McDonald's. The collection includes classic Star Wars characters as well as all-new characters from The Clone Wars.
McDonald's guests will receive one of 18 Star Wars toys with the purchase of a Happy Meal at participating McDonald's restaurants, while supplies last. Characters from Star Wars:The Clone Wars include Anakin Skywalker, Obi-Wan Kenobi, Yoda, Asajj Ventress, Ahsoka Tano (Anakin's new padawan learner), Captain Rex, Padme Amidala, C-3PO and R2-D2.
The Happy Meal collection also features heroes and villains from the entire Star Wars Saga such as Luke Skywalker, Han Solo, Princess Leia, Chewbacca, Wicket the Ewok, Darth Vader, a Stormtrooper, Boba Fett and General Grievous.
Each bobble head is posed on one of the vehicles from the Star Wars Saga, such as the Millennium Falcon and Republic Gunship, and includes playable features such as Darth Vader's breathing, Ahsoka's light-up lightsaber, and wind-up walkers like Chewbacca on an AT-ST.
McDonald's also is adding a Star Wars online experience with a Jedi quest at the new Happy Meal Virtual World through www.happymeal.com. The new Virtual World Web site launched in early July, creating a free online world that kids can design for their own personal play experience. 
