Operations

McDonald's launching McValue platform in 2025

Photo: McDonald's

November 22, 2024

McDonald's is giving customers more value choices in 2025. Starting Jan. 7, the Chicago-based burger brand is launching its new value platform, McValue, in U.S. restaurants, according to a press release.

McValue will include current fan-favorites like the $5 Meal Deal, exclusive in-app offers and local food and drink deals — plus, a brand-new Buy One, Add One for $1 offer on popular items for breakfast, lunch and dinner.

"When it comes to value, we know there's no one-size-fits-all. We've worked closely with our franchisees to create a new platform that will let our customers define value on their own terms," Joe Erlinger, president of McDonald's USA, said in the press release. "From deals on their personal go-to order to universal favorites like the $5 Meal Deal, we're excited to give fans more ways to save every time they visit one of our restaurants."

For the Buy One, Add One for $1 promotion, customers are able to mix and match their favorite items. Customers buy one full-priced menu item from the McValue menu and add one more item of their choice for $1.

McValue Breakfast Buy One, Add One for $1 menu items include:

• Sausage McMuffin.
• Sausage Biscuit.
• Sausage Burrito.
• Hash Browns.

McValue Lunch/Dinner Buy One, Add One for $1 menu items include:

• Six-piece Chicken McNuggets.
• Double Cheeseburger.
• McChicken.
• Small Fries.

McDonald's popular $5 Meal Deal has been extended through next summer and will be a part of the McValue platform. The $5 Meal Deal features the choice of a McDouble or McChicken sandwich, a small order of fries, 4-piece Chicken McNuggets and a small soft drink for $5.

In partnership with franchisees in communities across the country, McDonald's will continue to offer local deals and in-app offers for customers.

"As local small business owners, my fellow franchisees and I are always listening to what our customers want from their neighborhood McDonald's," Cory Watson, McDonald's owner/ operator and National Value Chair for 2025, said in the press release. "No matter the city or the state, they're telling us how important it is for them to find their favorite meals at affordable prices. And we couldn't agree more. That's why we're committed to continuing to serve up great local deals — from special discount pricing on fan-favorite a-la-carte items to unique meal bundles, you can find great prices on iced coffees, soft drinks, cheeseburgers, chicken McNuggets and more. We have great value for everyone, whether you're a party of one or feeding the whole family."

McDonald's has 14,000 U.S. restaurants.