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McDonald's links success to corporate refocus
January 11, 2009
The New York Times: In the mid-1990s, McDonald's was struggling to find its identity amid new competitors and changing consumer tastes as it tried one failed idea and another. Growth outpaced customer service, and critics slammed the chain's Super Size menu for contributing to obesity. After implementing the company's "Plan to Win" internal playbook that focuses on people, products, place, price and promotion, the company has delivered 55 consecutive months of global same-store sales increases.
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