Marketing
McDonald's mentor program pairs rap star with rising star
December 16, 2020
McDonald's has partnered with rapper, singer and songwriter Big Sean to serve as the second mentor in its virtual content series, McDonald's Black & Positively Golden Mentors, a news release said
As of today, those interested can tune in to @wearegolden on IGTV to watch Big Sean share tips and wisdom with Michigan-native, Nyla Lewis, during an exclusive mentoring session.
Mentorship is near and dear to Detroit-native Big Sean, who partnered with McDonald's Black & Positively Golden movement through his Sean Anderson Foundation. It's dedicated to the education, health, safety and wellbeing of youth in underserved communities.
"Mentorship can be key to success," Big Sean said in the release. "I definitely benefitted from guidance as a young adult and aspiring artist, so it's an honor to partner with McDonald's to pay it forward as a Black & Positively Golden mentor who is helping another artist navigate her music career."
Lewis also learned that she received a computer decked out with professional music editing software, and was also gifted another mentor session with Roc Nation digital, marketing and artist management representatives, courtesy of Big Sean, McDonald's and its franchisees.
"Big Sean is a huge inspiration, and I appreciate him taking the time to mentor me," Lewis said in the release. "I began my music career in elementary school and always dreamed of connecting with a major artist like him. This is the surprise and gift of a lifetime that has put me closer to living my dream. I appreciate McDonald's for making it happen."
McDonald's Black & Positively Golden Mentors is an extension of the company's focus on elevating the next generation of leaders.
The Chicago-based company and its franchisees have nearly 14,000 U.S. restaurants.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
