News
McDonald's Monopoly is back, adds social media, NBC promo
October 5, 2009
McDonald's return of its Monopoly Game kicks off today. This year, the instant-win game includes TV, online and mobile phone components, increasing consumers' chances to win.
The 2009 game is available at participating McDonald's U.S. restaurants now through Nov. 2, or while supplies last, and online at PlayatMcD.com through Nov. 16. Customers will get a chance to win $1 million, as well as a $100,000 Online Jackpot Sweepstakes, additional $50 - $50,000 cash prizes in-restaurant, and other rewards from this year's promotional prize partners. Other prizes include Xbox 360 Entertainment Systems prizes, Shell Nitrogen Enriched gift cards, My Coke Rewards points and free Boingo Wi-Fi at McDonald's Wi-Fi enabled restaurants.
Players can collect Game Pieces for the 2009 Monopoly Game at McDonald's on medium and large fountain drinks, large McCafe hot cups, hash browns, Angus Third Pounders, large french fries, and 10-piece and 20-piece chicken McNuggets.
In addition, McDonald's customers can enter codes from collected game pieces at www.playatmcd.com for a chance to win the opportunity to participate in the "$1 Million Dice Roll" on NBC network shows, including "The Jay Leno Show" and NBC Sports primetime programming.
One player each day will land on "Chance" on the virtual Online Game Board. Then, for 29 consecutive days beginning Oct. 6, NBC's primetime personalities will trigger a Monopoly Game at McDonald's Dice Machine on their behalf for a chance to win either $1 million (if they roll double sixes) or $10,000 (for all other combinations). Players also can watch each dice roll at playatmcd.com.
Other opportunities to win include:
- Online — Now through Nov. 16, the Monopoly Game at McDonald's goes "social," giving customers the opportunity to enter game codes through a Facebook application that can be downloaded from McDonald's Facebook fan page. With the application, players can invite friends to play and update their status by answering the proverbial, "What would you do with $1 million?"
- Mobile phone — Players can enter game codes via a text-enabled mobile phone to "96363" but must go online to complete the registration.
- Twitter — Players can also receive updates about the "$1 Million Dice Roll" by following McDonald's on Twitter at @McDonalds.
The Monopoly Game at McDonald's is open to residents of the United States, Canada, Guam and Saipan. The online game is open to residents of the United States and Canada.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
