McDonald's named restaurant marketer of the year
January 3, 2007
The Media Post:The 21st-century McDonald's engages in target marketing, and has dipped its toe into digital media. It's expanding its menu to reach new customers and redesigning its 13,600 domestic restaurants with earth tones, comfortable furniture and WiFi.
Unlike its rivals, McDonald's hasn't launched a best-selling Xbox game, signed a major hip-hop mogul to be its spokesman, or added headline-grabbing, super-caloric items to its menu. And it trails its competitors in solving one of the restaurant industry's biggest conundrums: removing trans-fats from foods.
