News

McDonald's names Vander Ploeg VP of Digital in U.S.

August 20, 2014

McDonald's reports that it has named Julia Vander Ploeg its U.S. Vice President of Digital.

Ploeg "is a seasoned digital executive with vast leadership experience in both the digital and high-tech world and comes to McDonald's from Ticketmaster," the company stated. "She earned her MBA from the Kellogg School of Management at Northwestern University and a B.S. in Marketing from Michigan State University."

Ploeg will start on August 25 and will report to McDonald’s Global Chief Digital Officer Atif Rafiq. In addition, she "will work closely with Deborah Wahl, Senior Vice President, Chief Marketing Officer of McDonald’s USA and the U.S. leadership team as we grow our digital offerings to develop stronger connections with our customers to grow our business," the company stated.