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McDonald's not losing breakfast share to Starbucks, CEO says
February 22, 2009
Forbes: McDonald's Corp. CEO Jim Skinner said at a Chicago luncheon last week that the chain is not losing breakfast market share to Starbucks Corp.
"It's probably a good idea for them to get back into breakfast. Evidently, that's one of the things they felt like they needed to do because their business model is under an extraordinary amount of stress today," Skinner said at a luncheon hosted by Northwestern University's Kellogg School of Management "I wish them well, but not too well."
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