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McDonald's not winning over coffee crowd
July 23, 2008
Chicago Business News: McDonald's Corp. has a marketing challenge as it tries to crack Starbucks' hold on the premium coffee business.
The chain's biggest menu expansion in 30 years won't succeed unless large numbers of Starbucks loyalists abandon the flavor and cachet conferred by the coffeehouse's label. At the same time, McDonald's must entice its price-conscious regulars — many of whom don't drink coffee — to shell out $3 for a high-end brew.
Read also, Specialty coffee not so hot for McDonald's.
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