News

McDonald's October sales up slightly across US, Europe

November 8, 2013

McDonald's Corporation today announced that global comparable sales increased 0.5 percent in October. Performance by segment was as follows:

• U.S. up 0.2 percent;
• Europe up 0.8 percent;
• Asia/Pacific, Middle East and Africa negative 2.8 percent.

"Around the world, we are focused on providing the menu quality and choice, customer service and affordability that are the hallmarks of the McDonald's experience," said Don Thompson, McDonald's president and CEO, in a news release. "We remain confident in the fundamental strength of the McDonald's System and our ability to drive initiatives that will deliver the greatest benefit for our customers."

In the U.S., October included the featured Mighty Wings and Pumpkin Spice Latte limited-time offers and introduction of the new Premium Southwest McWrap. Performance for the month was dampened by comparison against the October 2012 Monopoly promotion and ongoing competitive activity.

In Europe, October's comparable sales were driven by positive performances in the U.K., France and Russia, but were somewhat offset by negative results in Germany and other markets within the challenging eating-out industry.

Comparable sales in APMEA declined 2.8 percent in October driven primarily by negative results in Japan. Across the region, McDonald's is aiming to improve performance with consistent value offerings, growth at breakfast and brand extensions such as drive-thru, delivery, kiosks and McCafé.

Systemwide sales for the month increased 1.5 percent, or 3 percent in constant currencies.

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