McDonald's operator installs technology to deliver targeted media
September 5, 2006
BURR RIDGE, Ill. — A McDonald's franchise operator has hired the services of TAP TV, a targeted media company. According to a news release, TAP TV brings targetable television to TV sets outside the home, located in commercial establishments.
The operator JDD Investments' system went live Aug. 14.
Designed to build patron loyalty and enhance the McDonald's in-store experience, the TAP TV installation delivers a variety of content to any type of video display, targeted to conform to McDonald's daypart communication needs.
Components of this comprehensive installation include:
An eight-foot, multi-screen "VideoBar.". Mounted above the ordering counter, this proprietary configuration delivers multi-media messaging in support of store marketing events, menu suggestions and promotional offers.
On-demand "KidVid" display. Located in the McDonald's Playplace, this 50-inch display presents a variety of kid-oriented content activated by patrons via a McDonald's themed touch-panel kiosk.
Playplace-mounted "PartyCam.". Activated via the kids' kiosk, this feature allows patrons to "see themselves on TV.". This feature will also be used to digitally capture family parties
Multi-media presentation screens. Multiple 42-inch plasma screens mounted throughout the McDonald's dining area present a variety of daypart-appropriate promotional material as well as content provided by TAP TV's Content Division. Content includes news, music videos and action sports features which can be selected by patrons via cell phone text messaging.
