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McDonald’s, other global brands support UN World Food Program to address refugee crisis

Arcos Dorados is helping the United Nations World Food Program to support refugees and displaced people struggling daily to feed their families.

September 22, 2015

Arcos Dorados has teamed up with McDonald’s and other global brands to highlight the importance of food assistance for families affected by war. The company is actively promoting the United Nations World Food Program through its social medial channels across Latin America, where it is the largest restaurant chain, according to a company press release.

The United Nations World Food Program, which is the frontline agency fighting hunger, will use money raised by this effort to help support refugees and displaced people struggling daily to feed their families. The campaign has drawn support from major brands, such as McDonald’s, Google, Facebook, MasterCard and United Airlines through donations of their media and social outlets, the release stated.

Arcos Dorados, which is the world’s largest McDonald’s franchisee, is using its social media channels, including Facebook and Twitter, across its operating regions to promote donations to WFP as part of the campaign held on the International Day of Peace. This includes the company’s social media coverage in Brazil, Mexico, Argentina, Chile, Panama, Venezuela and Puerto Rico, as well as other Latin American and Caribbean countries, the release stated.

As part of this ongoing effort, WFP developed a commercial on the issue of food assistance, funded by McDonald’s, which highlights the link between hunger and war. Funds raised will be used to support WFP’s most critical operations, including in and around Syria, Iraq, South Sudan and Yemen.

Arcos Dorados is the world’s largest McDonald’s franchisee in terms of systemwide sales and number of restaurants, operating the largest quick service restaurant chain in Latin America and the Caribbean. It has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories.