News

McDonald's partners with Pokémon for Happy Meal campaign

April 28, 2014

McDonald's will feature Pokémon XY Happy Meals throughout the U.S. beginning May 23. According to a news release, the Pokémon Company International will continue its Happy Meal promotion in other major markets later in 2014.

In the U.S., between May 23 and June 12, guests can purchase a Happy Meal featuring one of 12 Pokémon Trading Card Game cards. The Happy Meal will also include one of 12 Pokémon battle launcher toys, each featuring either a classic Pokémon such as Pikachu or Mewtwo, or a Pokémon first introduced in the Pokémon X and Pokémon Y video games, such as Chespin, Fennekin, Froakie, Xerneas, or Yveltal.

The promotion will be supported through an integrated marketing campaign that includes TV, in-store POP and online activities at HappyMeal.com. Guests who purchase a Pokémon XY Happy Meal can also unlock games and content via McPlay Power in the McPlay mobile app.