STRATEGIC PARTNERS
Applied Predictive Technologies announced that McDonald's USA LLC has signed an agreement to license APT's Test & Learn and Menu Analyzer software solutions.
April 5, 2016
Applied Predictive Technologies announced that McDonald's USA LLC has signed an agreement to license APT's Test & Learn and Menu Analyzer software solutions. With this agreement, McDonald's will leverage APT's analytic capabilities to drive innovation and profitability by measuring in-market business experiments of new ideas. McDonald's and APT now work together in 11 countries on four continents, according to a press release from APT.
McDonald's has been using APT's Test & Learn software to analyze a variety of strategic initiatives, including new food introductions, menu optimization, and other business priorities.
"APT's software has given us a platform to measure the cause-and-effect impact of our initiatives more rapidly, accurately and efficiently," said Kristy Cunningham, senior vice president of Strategy and Insights of McDonald's. "Their software solutions seamlessly integrate into our current decision-making process and enable us to more quickly measure dozens of in-market experiments across KPIs. For instance, APT's software helped us understand that 'All Day Breakfast' generated incremental business by attracting new customers and leading to larger check sizes for existing customers. This initiative was a primary driver of growth in our most recent quarter."
McDonald's has also licensed APT's Menu Analyzer software for priority initiatives like All Day Breakfast, which enables users to rapidly analyze check-level data to gain deeper insights and inform marketing and merchandising decisions.
"McDonald's and APT have been growing our relationship for many years. It's been a pleasure to work with such a smart, agile group, and we're extremely excited that McDonald's has chosen to work with us to continue innovating and building their business," said Scott Setrakian, APT managing director.
"We're thrilled that McDonald's has chosen to license APT's software to strengthen its existing testing and analytic capabilities," said Sarah Hinkfuss Zampardo, senior vice president at APT We look forward to continuing our relationship to help McDonald's drive profitability across the organization."
