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McDonald's releases digital Corporate Responsibility Report
October 28, 2008
OAK BROOK, Ill. — McDonald's Corp. has released its fourth Corporate Responsibility Report, themed "Responsible food for a sustainable future." The interactive, all-digital report lists McDonald's progress in six key areas: governance and ethics, environmental responsibility, nutrition and well-being, sustainable supply chain, employment experience and community.
Highlights include:
- Environmental responsibility — focus on energy efficiency, sustainablepackaging, waste management and green restaurant design
- Environmental scorecard for McDonald's suppliers to measure and reducetheir water, energy, air and waste impact
- Sustainable fish supply — in 2007, more than 91 percent of fish forMcDonald's originated from sustainable fisheries
- Rainforest protection policy — in place since 1989, commitment torefuse beef sourced from rainforest areas
- Evolution of nutrition information disclosure which began in 1973 —completed rollout of nutrition information initiative
- Workplace recognition — recognized by the Great Place to Work Institutein more than 30 countries where the company operates
McDonald's Web-based corporate responsibility report is a digital platform that includes rich and informative embedded video, and provides access to continuously updated CSR news items and the McDonald's CSR blog, Open for Discussion. The report also incluces is a high-tech, easy-to-navigate electronic book which includes report highlights at www.topdrawmedia.com/mcd/minibook.html.
The report also includes significant milestones and metrics including:
- Green building leadership — The company currently operates green restaurants in Sweden andthe United States, and has more under construction in France, Brazil, Costa Rica andCanada
- Impact on local economies due to investments in new and existingMcDonald's restaurants — $1.9 billion
- Percent of consumer packaging made from renewable materials — 82percent
- Energy management tools including energy audits, equipment fire-upschedules and energy management systems
"Credibility is only achieved if you get things done, demonstrate transparency, highlight challenges and opportunities, report on key performance indicators and critically assess your progress," said Bob Langert, McDonald's vice president of corporate social responsibility. "We have attempted to meet all these expectations with this report."
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