Marketing

McDonald's releases limited-edition racewear with 23XI Racing

Provided

February 18, 2022

McDonald's USA and 23XI Racing have launched an apparel line. The co-branded, limited-edition racewear collection will be available for purchase starting today at 11 a.m. on the 23XI Shop powered by Fanatics, according to a press release.

The line includes 10 uniquely curated pieces for fans to mix and match, including a custom bomber jacket, limited edition t-shirts, basketball shorts and tearaway snap up pants. All proceeds will benefit the 23XI Speed Institute, 23XI Racing's educational and professional development program focused on DEI efforts in the motorsports industry.

"For years, racing culture has had a presence in streetwear culture. Growing up, I remember how cool it was to rock a racing jacket with all the different patches and designs, so I was more than happy to model this collection," 23XI driver Bubba Wallace said in the press release. "My favorite piece is the bomber jacket — I love how authentic it looks and it has a unique McDonald's feature that I know fry enthusiasts, like me, will be particularly excited about."

"We're thrilled to bring our sports fans a streetwear collection they will want to wear and show off," Elizabeth Campbell, senior director of cultural engagement, McDonald's USA, said in the release. "Through our partnership with Bubba Wallace and 23XI, we've set out to broaden the racing fanbase and change the culture of what is typically seen in the racing world. This collection is one way we're connecting to our fans, and we can't wait to see their excitement when the merch drops this Friday."

McDonald's operates approximately 13,500 U.S. restaurants.