Food & Beverage

McDonald's releases Minecraft meal, Happy Meal

Photo: McDonald's

March 24, 2025

McDonald's will introduce a meal deal and a Happy Meal based off of the upcoming feature film "A Minecraft Movie." The LTO begins April 1, and the brand will celebrate with digital experiences, custom-designed collectibles and more, according to a press release.

"A Minecraft Movie" Meal features the guest's choice of a Big Mac or 10-piece Chicken McNuggets plus medium fries, a drink and a limited-edition collectible. Fans who choose Chicken McNuggets Meal can try the Nether Flame Sauce — a limited-edition hot sauce inspired by The Nether with crushed red pepper and flaming cayenne, balanced with hints of garlic and sweetness. Fans who want an extra kick can also add the sauce to their favorite McDonald's order.

Collectibles include a Big Mac Crystal, Birdie Wings, Fry Helmet, Grimace Egg, Soda Potion and a Zombie Hamburger,

Every "A Minecraft Movie Meal" purchased through the McDonald's app also gives fans an in-game bonus at no cost. Fans will receive a one-time redeemable code to unlock the McDonald's Add-On pack in Minecraft, which includes additional components to your gameplay such as McDonaldland characters, builds and tools.

"When approaching any partnership, we look for the authentic role our brand can play in it. McDonald's fans had already created a presence in the Minecraft game long before the opportunity to partner with the new film," Jennifer "JJ" Healan, McDonald's VP, U.S. marketing, brand, content and culture, said in the press release. "So, we built upon what they started and created a totally immersive experience, custom A Minecraft Movie Meals in our restaurants, and collectibles that unlock unique in-game features. What's special about this campaign is that every component will feel recognizable to both fan bases — a true merging of the McDonald's and Minecraft universes."