McDonald's renews FIFA World Cup sponsorship through 2014
July 9, 2006
BERLIN — McDonald's announced its sponsorship renewal as FIFA World Cup Sponsor with FIFA (Federation Internationale de Football Association), the world governing body of football (soccer), through 2014.
Continuing its tradition of supporting football on both the global and grassroots levels, McDonald's has been a longtime champion of football for more than 25 years and has served as an Official Partner of the FIFA World Cup since 1994 in the United States, 1998 in France, 2002 in Korea and Japan and 2006 in Germany.
As a FIFA World Cup Sponsor through 2014, McDonald's has global rights to both the 2010 FIFA World Cup South Africa and the 2014 FIFA World Cup yet to be selected on the South American continent.
"McDonald's ability to reach more than 50 million customers in our more than 30,000 restaurants worldwide puts us in the unique position to activate a truly meaningful and relevant World Cup program," said Mary Dillon, McDonald's executive vice president and global chief marketing officer.
