
November 5, 2025
Despite what McDonald's calls a pullback in consumer spending, the brand reported a sales increase of 3.6%, with global systemwide sales of over $36 billion for the quarter, and increased over the prior year of 8%, according to a company earning report.
That figure missed analyst earning expectations.
"We increased global systemwide sales by 6% and grew comp sales across all segments, a testament to our ability to deliver sustainable growth even in a challenging environment," Chris Kempczinski chairman and CEO, said in a statement. "We're fueling momentum by delivering everyday value and affordability, menu innovation, and compelling marketing that continue to bring customers through our doors."
What the company reported:
"We continue to see a bifurcated consumer base with [quick-service restaurant] traffic from lower-income consumers declining nearly double digits in the third quarter, a trend that's persisted for nearly two years," Kempczinski said on the company's conference call. "In contrast, QSR traffic growth among higher-income consumers remains strong, increasing nearly double digits in the quarter."