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McDonald's still in for Mobile Tuesday marketing campaign
November 30, 2008
Advertising Age:Mobigosee, a mobile marketing firm, is moving forward with the launch of its mobile marketing alert service, Mobile Tuesday, on Dec. 2, despite the loss of several major marketing partners. McDonald's, Finish Line and RedTag remain on board.
The concept was born out of research showing that the Tuesday after Thanksgiving is a slow shopping day, as are many Tuesdays throughout the year. The Tuesday alerts are meant to encourage shopping on that day. An advertising campaign, including radio and outdoor media, will support the launch in 10 cities, in addition to an online presence. The company is hoping to attract additional retailers with couponing strategies, in which Mobigosee is paid only when the mobile coupons are redeemed. So far, 18,000 people have signed up for Mobile Tuesday updates.
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