McDonald's taps AKQA to lead global digital marketing initiative
November 2, 2006
OAK BROOK, Ill. — McDonald's Corp. announced that AKQA, a leading interactive marketing agency, is joining its marketing roster to help lead McDonald's global digital marketing initiatives.
According to a news release, a recognized pioneer and innovator in online marketing, AKQA was recently named "Interactive Agency of the Year" in the United States by AdAge's Creativity Magazine and by Revolution Awards in the United Kingdom, based on its work for major global brands such as Coca-Cola, Nike, Microsoft and Visa.
"We are pleased to partner with AKQA to develop a global digital marketing strategy to further strengthen the McDonald's brand online and throughout our more than 30,000 restaurants around the world," said Mary Dillon, McDonald's global chief marketing officer. "We expect this partnership to lead to new relevant consumer-driven innovations across all digital media. AKQA will work closely with our outstanding network of local digital agencies around the world."
