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McDonald's tests Dollar Menu changes
August 3, 2008
The Wall Street Journal:McDonald's Corp. is testing modifications to its popular $1 double cheeseburger, and higher prices for the sandwich, as it prepares to change its Dollar Menu by next year.
The company has tested ways to make the burger less expensive to make, including selling it with one slice of cheese instead of two, and billing it as a "double hamburger with cheese." Other stores are offering a double hamburger without cheese. Some are selling the traditional double cheeseburger at prices ranging from $1.09 to $1.19.
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