News
McDonald's to add Angus Snack Wrap option
June 1, 2010
McDonald's will leverage its premium Angus burger patty as a Snack Wrap option this summer, according to a Dow Jones report onNasdaq.com.
From the story:
The Angus Snack Wrap goes on sale in the New York area June 14, and will be sold across the U.S. starting Aug. 10 with the backing of national advertising, McDonald's Marketing Director Marta Fearon said in an interview.
The Angus Snack Wrap will be priced at $1.99.
Previously, McDonald's launched the Mac Snack Wrap in January, featuring the makings of its iconic Big Mac. Molly McKenna, spokeswoman for McDonald's USA said then that leveraging the popular burger for its Snack Wrap line tied into consumers' desire for portability and snacking options. Using ingredients in an existing menu item to create a new option also allows the company to launch a novel product without coming up with something entirely new.
"We're also always looking to utilize existing ingredients in our restaurants," McKenna said in January.
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