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McDonald's to launch Olympic programs
August 6, 2007
OAK BROOK, Ill. — McDonald's Corp. will launch its newest Olympic Games program, McDonald's Champion Kids, at a media event Aug. 9 in Beijing.
The program will enable up to 300 kids from around the world to travel to the 2008 Olympic Games. The children will see the games, meet Olympic athletes, visit cultural sights and interact with kids from across the globe.
Six-time Olympic gold medalist Michael Phelps will serve as McDonald's Global Ambassador for the program.
In addition to the McDonald's Champion Kids program, the company will launch a series of Olympic Games marketing programs that includes:
- Feeding the World's Athletes — McDonald's will be the official restaurant of the Olympic Games for the seventh consecutive time. The company is planning to build four restaurants in Beijing. One restaurant will be in the athletes' village, and three others will serve spectators, officials, coaches and members of the media.
- McDonald's Olympic Champion Crew — McDonald's will bring 1,200 of its employees from China and around the world to the games.
- Giving Back — McDonald's will make a contribution to Beijing through Ronald McDonald House Charities.
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