News
McDonald's to offer new KIDZ BOP Happy Meal
April 23, 2009
NEW YORK — KIDZ BOP, a popular music product for kids ages five to 12, and McDonald's have partnered for the first time to create new KIDZ BOP-themed McDonald's Happy Meals, the company has announced.
With each Happy Meal, kids will receive one of eight CDs featuring four KIDZ BOP hit songs plus the bonus original track, "KIDZ BOP World." The Happy Meal will be available from April 24 through May 21, and offerinteractive features onHappyMeal.comandKIDZBOP.com.
The Happy Meal CDs feature hit songs from the KIDZ BOP collection including, "All Star," "Complicated," "Funkytown," "SOS," "So Yesterday," "Holiday," "Hey There Delilah" and "Since You Been Gone." Each CD also will include a code that kids can use to unlock a special KIDZ BOP song on a virtual music player at McDonald's virtual world for kids, McWorld available at HappyMeal.com. At McWorld kids' online personas can dance and interact with virtual DJs. Kids can also create original content and upload their own videos onKIDZBOP.com.
Starting April 24, McDonald's will launch a Happy Meal commercial that shows how music can bring kids and moms together. Additional marketing support includes packaging, in-store signage and displays. The Happy Meal will be cross-promoted onKIDZBOP.com.
Talent search
KIDZ BOP has sold more than 11 million CDs and earned nine Gold certifications since its debut in 2001. KIDZ BOP is a complete entertainment platform, featuring music, videos, the popular websiteKIDZBOP.comand theKIDZ BOP LIVEconcert tour.
KIDZ BOP is also leading the way in the search for tomorrow's stars through the annual nationalBe a KIDZ BOP Startalent search and a one-of-a-kind virtual space where kids can upload performance videos and webshows in a safe, secure environment to share with peers. From these groups of talented kids, KIDZ BOP hopes to sign three new artists in 2009.
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