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McDonald's to partner with WNBA
May 13, 2008
NEW YORK — The Women's National Basketball Association (WNBA) and McDonald's has announced a new marketing partnership that will make McDonald's the presenting partner of "WNBA Tip-Off 2008 presented by McDonald's." As part of McDonald's presenting partnership of WNBA Tip-Off 2008, the McDonald's logo will appear on the front of all player jerseys during WNBA Tip-Off games. WNBA Tip-Off 2008 games include each WNBA teams' home opener as well as nationally televised games on ABC (May 17 and 24) and ESPN2 (May 20).
McDonald's will use its new WNBA relationship to promote the launch of the new Southern Style Chicken Biscuit and Sandwich with 50 WNBA player appearances in 10 WNBA markets as part of its national sampling event on May 15. Players will assist in distributing sandwiches, interacting with customers, signing autographs and taking pictures with fans.
Also during WNBA Tip-Off 2008 presented by McDonald's, McDonald's will display its logo on the court, on pole pads and on team chair-backs. McDonald's also will promote its brand through courtside signage, in-game advertisements and a variety of in-game promotions, along with prominent exposure on WNBA.com and NBA.com during the promotion.
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