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McDonald's to pilot all-day breakfast

McDonald's is expected to pilot an all-day breakfast promotion within the next two months

March 30, 2015

McDonald's is expected pilot an all-day breakfast promotion within the next two months, according to CNBC.

While most QSRs stop serving breakfast at 10:30 a.m. on weekdays, Janney analysts believe demand for McDonald's all-day breakfast is there, CNBC reported.

Taco Bell's increased morning sales are putting yet another squeeze on McDonald's struggle to remain at the top, according to the article. The test comes at a time of several changes for the company amid falling profits and pending lawsuits. The pilot testing will determine whether the QSR giant will roll out breakfast nationally.