Marketing

McDonald's to pump 'significant' funds into global marketing

Photo: iStock

May 14, 2020 | McDonald's to pump approximately $200M into marketing globally

McDonald's said on its corporate website this week that it's taking "a number of timely, targeted and temporary actions to provide financial assistance to franchisees around the world." That investment includes the $1 million previously announced in short-term liquidity support, but the brand said it would also roll out a significant incremental investment to accelerate franchisee recovery, including: 

• A significant amount to bolster U.S. marketing, and "a similar amount" in its biggest international markets. 
• Targeted financial support to the hardest hit organizations in the company's system.
• Support for certain markets and organizations with unique circumstances like delivery-only stores. 

QSRweb is awaiting further comment from the company's public relations representatives.