News
McDonald's to take lead in Facebook geolocation marketing
May 6, 2010
Geolocation is going mainstream as social media giant Facebook prepares to launch location-based status updates. Twitter recently added the technology to its site as social media networks like FourSquare garner more attention.
Facebook also is developing a strategy to allow companies to take advantage of the technology, starting with McDonald's, according to Advertising Age (subscription required).
From the story:
McDonald's digital agency Tribal DDB, Chicago, is building an app with Facebook [that] would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder, say executives close to the deal.Facebook is not directly charging McDonald's to build the app; Facebook generally does not charge developers to build on its platform. But executives with knowledge say it was negotiated as part of a bigger media buy on Facebook, and McDonald's will be the first marketer to take advantage of the service.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
