Operations

McDonald's to test CosMc's beverage-led concept

Photo: McDonald's

December 7, 2023

McDonald's begins testing its CosMc's concept — a small-format, beverage-led concept — in Bolingbrook, Illinois, this month. Additional CosMc's units are planned in the coming months, according to a press release.

The fledgling brand has a beverage-heavy menu with a small lineup of food, including a handful of McDonald's favorites. The menu features specialty lemonades, teas, blended beverages and cold coffee.

The brand offers a seamless digital and drive thru experiences.

McDonald's plans to open 10 pilot locations by the end of next year.

"This is a $100 billion category growing faster than the rest of the (QSR segment) and with superior margins," Chris Kempczinski, McDonald's CEO, told investors during a call on Wednesday.