News

McDonald's turns in positive sales across the board

June 10, 2013

McDonald's Corporation today announced that global comparable sales increased 2.6 percent in May, the first time this year sales were positive across all segments. Performance by segment was as follows:

• U.S. up 2.4 percent;
• Europe up 2.0 percent; and
• Asia/Pacific, Middle East and Africa (APMEA) up 0.9 percent.

This is in comparison to April, in which the company's global comp sales were down 0.6 percent.

"McDonald's strategic initiatives and diligent focus on the customer generated global comparable sales growth in May amidst ongoing uncertainty in the macro environment," said Don Thompson, president and CEO. "Our system is aligned behind providing great service to the 69 million customers who visit us daily. We are confident in our strategies and competitive advantages and will continue executing our customer-centric Plan to Win to build market share and drive sustained profitable growth."

During May, U.S. comparable sales rose 2.4 percent led by breakfast, the brand's wide range of chicken options and value options. The introduction of the new Egg White Delight sandwich and the recently launched Premium McWraps demonstrated the brand's focus on expanding its established menu categories of chicken, beef, breakfast and beverages.

Europe's May comparable sales rose 2.0 percent driven primarily by positive results in the U.K. and, to a lesser extent, Russia as both markets added summertime promotions featuring premium burgers and specialty menu options. Germany and France turned in negative performances. Across the segment, McDonald's Europe is focused on enhancing its value and breakfast offerings.

In May, APMEA's comparable sales increased 0.9 percent reflecting positive performance across a number of markets and relatively flat performance in Japan, partially offset by negative results in China, which were impacted by Avian influenza. APMEA's focus is on value platforms, expanding the breakfast daypart and providing customer conveniences.

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