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McDonald's turns to east Europe
October 5, 2008
Reuters: McDonald's Corp. will speed up its expansion drive in central and eastern Europe to tap into the region's vibrant growth and increasingly affluent middle class. Over the last several years, McDonald's growth in Europe's emerging economies such as Poland or Romania has been slow as it focused on more established markets such as France and Britain. The company plans to invest another $1-$1.1 billion in its European restaurants next year and increase its number of restaurants in Poland by 50 percent from 214 over the next three to five years.
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