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McDonald's under fire from parent group for 'Dating Naked' sponsorship

July 31, 2014

The Parents Television Council is asking McDonald's to reconsider its sponsorship of VH1's reality TV show, "Dating Naked." The show features contestants who date each other in the nude.

The council said in a news release that McDonald's ads have appeared during "nearly all" airings of the show since its premiere on July 17.

"McDonald's is admittedly struggling with its brand image, yet the Happy Meal company executives think it appropriate to sponsor naked-dating on television. The title alone should put the program on the company's do-not-buy list. We urge McDonald's to reconsider its sponsorship of any and all future episodes of this show," PTC President Tim Winter said in the release.

The PTC called on the Golden Arches to change its advertising practices earlier this year, claiming the chain's ads "often sponsor violent or sexually graphic" TV programming.