McDonald's U.S. cites weather for January sales woes

Feb. 10, 2014

McDonald's Corporation today announced that global comparable sales increased 1.2 percent in January, driven by a strong performance in the Asia/Pacific, Middle East and Africa markets.

Performance by segment was as follows:

  • U.S. down 3.3 percent;
  • Europe up 2.0 percent;
  • APMEA up 5.4 percent.

"Throughout the McDonald's System we are committed to elevating the customer experience and enhancing our customers' relationship with our brand," CEO Don Thompson said in a news release. "We are intent on improving our performance by building on our customer-driven strategies and the fundamental strengths of our proven business model."

The company cited severe winter weather as one of its challenges in the U.S. During the month, the U.S. system promoted its breakfast lineup and its Dollar Menu & More platform. The company said it hopes to regain positive momentum with customer engagement initiatives, menu choices and a focus on operations.

In Europe, January's comparable sales were up from a positive performance in the U.K. and France, and were partly offset by negative results in Germany.

APMEA's sales were driven by results in China, reflecting a shift in timing of Chinese New Year and lapping the residual effects of consumer sensitivity related to the prior year supply chain issue in the chicken industry. January's comparable sales also benefited from solid results in Japan, Australia and many other markets, the company said.

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Topics: International, Operations Management

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