News

McDonald's U.S. sales stabilize in April

May 8, 2014

After months of negative comp sales in the McDonald's U.S. system, the company flattened out in April. Globally, comp sales were up 1.2 percent. According to a news release, performance by segment was as follows:

• U.S. was flat
• Europe up 0.3 percent
• Asia/Pacific, Middle East and Africa (APMEA) up 2.9 percent

"We are strengthening our business plans by emphasizing customer-driven strategies," CEO Don Thompson said in the release. "We remain focused on delivering an outstanding restaurant experience by serving our customers their favorite McDonald's food and drinks and offering compelling value, choice and convenience to create easy, memorable experiences."

During April, the U.S. featured McDonald's breakfast options, complemented by a McCafé coffee promotion, and introduced a new premium sandwich, the Bacon Clubhouse.

Europe's comparable sales rose as positive performance in the U.K. and France was mostly offset by negative results in Germany.

Comparable sales in APMEA increased 2.9 percent in April, driven by strong results in China, including comparison against the prior year impact from Avian influenza, and positive results in Australia and many other markets.