News

McDonald's USA kicking off football season with contests, exclusive content and more

In its second year as the official restaurant sponsor of the NFL, McDonald's announced special prizes and exclusive football content for customers.

August 27, 2014

In its second year as the official restaurant sponsor of the NFL, McDonald's announced special prizes and exclusive football content for customers.

"We know football fans' passion extends beyond gameday and traditional tailgating in stadium parking lots," said Dean Barrett, senior vice president, global relationship officer, McDonald's Corp., in a company press release. "We're channeling this excitement into a new mindset of tailgating with McDonald's food that celebrates and rewards NFL and McDonald's fans anytime, anywhere this football season – whether they're gearing up for kickoff at their home or on-the-go."

McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes. Participants have a chance to win a tailgate experience featuring the McDonald's mobile restaurant stocked with enough food for 200 people.

The McDonald's Tailgate Photo Sweepstakes will take place from Sept. 2 through Oct. 6. Customers can enter by:

• Tweeting a picture using the #McDTailgateSweeps to @McDonalds
• Sharing a picture on Instagram using #McDTailgateSweeps and tagging @McDonalds
• Posting a Vine video to Twitter using #McDTailgateSweeps

People who post a picture or video will be entered into a sweepstakes for a chance to win the McDonald's tailgate experience in their hometown later this season.

McDonald's will also reward winners each week with prizes including a one-year subscription to NFL Now Plus and $100 gift cards to NFLShop.com.

McDonald's customers can also use QR codes on McDonald's medium beverages with NFL-themed packaging to access exclusive NFL Now video content. Customers can also use QR codes on McDonald's medium fries to access the McDonald's Pick The Play Sweepstakes and enter for the chance to win NFL-related prizes – including a trip for two to Super Bowl XLIX in Arizona.

"As everyone gets back to football, we're looking forward to working with McDonald's to bring fans closer to the game they love through unique programs and our new personalized digital video service, NFL Now," said Renie Anderson, NFL senior vice president of sponsorship and partnership management, in the release.

McDonald's will also add Pick the Play, an interactive game, to the mix. To enter the sweepstakes, consumers watch an EA SPORTS Madden NFL 15 clip and guess the outcome of the play. One Grand Prize winner will win a trip for two to Super Bowl XLIX and a Madden NFL 15 themed Game Room including a $1,200 gift card for an HDTV, an Xbox One entertainment system, two gaming chairs, a signed Madden NFL 15 game and one piece of autographed NFL memorabilia. Five hundred weekly winners will win an Xbox One entertainment system and Madden NFL 15 prizes. The sweepstakes will run from Sept. 2 through Sept. 22.