Marketing

McDonald's wants to 'tattoo you,' J Balvin-style

McDonald's J Bavin line includes something wearable to remember the Reggaeton singer by. (Photo: Provided)

October 16, 2020

Colombian reggaeton singer has not only delivered for Chicago-based McDonald's as a brand icon, but will keep doing so now thanks to the QSR's launch of its J Balvin Drop Limited-Edition Merch Collection, inspired by the music star's favored McDonald's menu choices, a news release said.

McDonald's launched its "J Balvin Meal" promotion last week nationally to great response. The meal is a reiteration of what the singer most often orders when he takes a run-thru the Golden Arches, including a pickle-free Big Mac sandwich, medium fries and Oreo McFlurry, which the brand is making available as a special order through Nov. 1.

In fact, the current piggyback promotional line includes an actual tattoo that customers can purchase with that check-out receipt, listing the elements of Balvin's favorite meal. That offering is augmented by a line of apparel including a reggae-fied bucket hat, Big Mac slippers and the aforementioned body art, all available while supplies last.

"It's been incredible to see all the excitement from fans over the past week," Balvin said in the release. "Not only did I want to bring my personality to the McDonald's menu, I also wanted to share my energy and creativity in a way that elevates our partnership through an exclusive merch collection that we created with my team. Now people can collect a piece of this collaboration and have it forever … lego!"

Those ordering that J Balvin Meal between now and Nov. 1 on the McDonald's App will also receive the requisite McFlurry at no cost. McDonald's currently has more than 14,000 stores in the U.S. alone.