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McDonald's withdraws ads from Fla. report cards
January 17, 2008
AdAge.com: McDonald's Corp. has voluntarily pulled its sponsorship from report-card covers in Seminole County, Fla., public schools after parental complaints. The fast-food giant had agreed to sponsor the report-card jackets for the county's elementary schools to cover a printing fee of $1,600.
On the jackets, McDonald's offered a free happy meal to any student with all A's and B's, two or fewer absences, or good behavior in a given academic quarter. The company will cover the cost of reprinting, a McDonald's USA spokesman said.
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