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McD's launches Big Mac jingle remix contest
June 17, 2008
OAK BROOK, Ill. —As it wraps up its celebration of the 40th anniversary of the Big Mac, McDonald's USA has launched a national contest inviting consumers to submit a video or audio remix of the popular Big Mac chant.
Submissions can be posted on MySpace.com/BigMacChant until July 6. The winning remix will be featured in a McDonald's Big Mac TV commercial to air at the end of July. Semi-finalists will be selected by a panel of judges and the winner will be chosen through an online vote by July 22, 2008.
Keith Reinhard, chairman emeritus of DDB Worldwide, and his creative group at Needham Harper & Steers, developed the famous "Twoallbeefpatties..." jingle in 1974. Now, to continue the celebration of the sandwich's anniversary, McDonald's is giving consumers a chance to give the jingle a fresh twist.
As a kick-off to the year-long anniversary celebration last August, Jim "MJ" Delligatti, one of McDonald's founder Ray Kroc's earliest franchisees, and his family officially opened the doors to the McDonald's Big Mac Museum Restaurant in North Huntingdon, Pa. The combo museum/restaurant features the world's largest Big Mac statue at 14 feet high and 12 feet wide and hundreds of historic artifacts and high-tech exhibits that celebrate the Big Mac.
Today, more than 500 million Big Mac sandwiches are sold each year in America alone. The sandwich is sold in more than 100 countries and, because of its global presence, inspired The Economist Magazine's "Big Mac Index," an annual comparison of foreign currency values against the U.S. dollar.
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